Red Horse Among the Top 30 Most Powerful Southeast Asian Brands, according to new Kantar BrandZ ranking
San Miguel Brewery’s Red Horse ranked among the most powerful brands in Southeast Asia according to the inaugural Kantar BrandZ Top 30 Southeast Asian Brands report. The Top 30 – covering Vietnam, Thailand, Indonesia, Malaysia, the Philippines, and Singapore – covers brands from categories such as alcoholic beverages, telecommunications, banks, technology, retailers and travel services. Together, Financial Services and Telecom Providers contribute two-thirds of all the brands in the region with Indonesia’s Bank Central Asia (BCA) emerging as the most powerful brand. The next most represented category is Telecom Providers, with nine brands making the list followed by Retail and Travel Services. Red Horse is the only Philippine brand to crack the top 30 list thereby making it the top beer brand in the Philippines. High demand power. Through creating powerful connections with local consumers, Southeast Asian brands have the highest Demand Power, compared with other ...