Sony Music Entertainment Philippines and Off The Record Team Up to Elevate Filipino Music on the Global Stage
From Left to Right: Francis Dayao, General Manager, Off The Record; Ricky Ilacad, CEO and Founder, Off The Record; Roslyn Pineda, General Manager, Philippines, Sony Music Entertainment; Maan Atienza, Deputy General Manager, Philippines, Sony Music Entertainment. Sony Music Entertainment (SME) Philippines and Off The Record, a Manila-based indie record label known for nurturing Filipino artists, have announced a new product and distribution partnership to further develop and promote Filipino music. Under the partnership, SME Philippines will distribute Off The Record’s music catalogue globally and work together to build strategies in marketing, media promotion, artist development, brand partnership, and synchronization. An industry veteran who has launched the careers of the biggest alternative, pop, and crossover artists of the last two decades, Ricky Ilacad founded Off The Record with the intention to harness his market-tested expertise to develop Filipino homegrown talents and accele...