Jack Daniel’s Tennessee Whiskey has officially kicked off the second phase of its multi-year music program, Jack Daniel’s On Stage — with Road to Indiefest as the umbrella theme. This chapter continues to shine a spotlight on Filipino independent artists, uniting musicians, producers, and fans in celebrating the vibrancy and collaboration of the local indie music scene.
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Fans can engage with their favorite acts through thoughtfully curated Jack Daniel’s On Stage experiences, while following the build-up to the third Jack Daniel’s Indiefest in 2026. The program celebrates the local indie music scene and highlights Jack Daniel’s ongoing support of the indie spirit.
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As Gabriel Fajardo, Brand Marketing Manager of Jack Daniel’s, Emerging Asia, puts it, “This second chapter of Jack Daniel’s On Stage is about deepening the connection with the local indie music scene while opening its doors to the wider community of independent creatives. It celebrates collaboration between indie artists, indie production groups, and the broader indie creative community, bringing together diverse voices that embody the true spirit of independence and authenticity.”
For this chapter, the current lineup was handpicked from the 35 indie acts nominated by the program’s production group partners during last year’s Jack Daniel’s On Stage: Playlist Live. A distinguished panel of music industry experts and partners, previous “Chosen One” artists, and the Jack Daniel’s team selected 20 acts to advance. This curated pool showcases the distinct voices, creativity, and diversity of today’s Filipino indie music.
This year’s roster of 20 standout indie artists includes Alyson, Ang Bagong Luto Ni Enriquez, August Wahh, Cheeky Things, Dayaw, Fables, Halina, K+, Mi Mi, Minaw, Naïv, Nanay Mo, Novocrane, Peej, Pinkmen, Spacedog Spacecat, The Revisors, Ultraviolet, Uncle Bob’s Funky Seven Club, and Ysanygo — each bringing a fresh perspective and energy that defines the indie music scene.
“What truly guided our choices was the quality and energy of the artists’ live performances. The passion and authenticity they bring on stage, as well as the originality of their music,” Fajardo shares. “Equally important was their willingness to move forward with the program, showing openness to growth and collaboration. It’s this raw connection and genuine spirit that sets them apart.”
Jack Daniel’s On Stage will unfold through quality pocket shows, offering artists and audiences opportunities to engage with grassroots communities and the broader indie music scene. Highlights include PROD NIGHTS, running from September 2025 to March 2026, featuring 23 sponsored shows from the program’s indie production partners, whose efforts are recognized and supported by Jack Daniel’s On Stage as essential to keeping the indie scene thriving.
Fans can also experience MIXTAPE, happening on November 15 and December 13, 2025, where the 20 championed indie artists are paired up to perform reimagined full-set collaborations of each other’s songs, highlighting the sense of community and creative versatility within the indie music scene.
Another key initiative, SOUNDCHECK, will feature three interactive voting events from January to March 2026, giving audiences a meaningful voice in shaping which artists advance. SESSIONS, also set for January to March 2026, allows the 20 acts to showcase their music live online via the official radio partner, Jam 88.3.
Where there’s Jack, there’s music.
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