Skip to main content

AXEAN Festival 2026 draws record crowd, strengthens Southeast Asia’s music connections

AXEAN Festival 2026 wrapped up its latest edition with a strong finish, serving consistency and growth for Southeast Asia’s first intra-regional music showcase and conference festival. Taking place at Jimbaran Hub in Bali for the third time in a row, the Bali-based annual festival brought together a formidable mix of artists, music professionals, delegates, and audiences in a setting designed to foster exchange beyond the traditional conference. More than 4,000 attendees came over the three-day run (including private events), nearly double last year's attendance.

 

The positive response from audiences and international delegates reflected the festival’s astoundingly diverse reach. According to Piyapong Muenprasertdee (also known as Py), co-founder and co-team leader of AXEAN Festival, one of the most vital measures of AXEAN’s success was seeing audiences move freely among genres and cultures.

 

“I love seeing people enjoy music regardless of genre, style, or language,” Py says. “At AXEAN someone might be moshing in a pit one minute and joining a dangdut ring dance the next, which is exactly what happened this year.”

 

He also emphasized that the festival’s continued presence in Bali has been instrumental to its identity and growth. “Firstly, we had more popular Indonesian artists grace the stage, which attracted a bigger local audience compared to last year,” Py shares. “Secondly, the creative communities here. Through our Bali-based correspondent, Chika, we partnered with Craft Hotel, a new hotel and art gallery in Ubud, and Amplitude, a skate park in Seminyak, to organize pre-event activities, including panel discussions with people from the scene and live music from Balinese artists.”

 

This year’s edition took pride in its solidified relevance as a platform for discovering, connecting, and championing music from Southeast Asia and beyond. The community-driven spirit in the AXEAN Festival was evident during the performance of Indonesian headliner Ndarboy Genk, whose dangdut, koplo, and Javanese pop repertoire brought audiences together in a communal dance. “That is what we built AXEAN for,” Py adds.

 

AXEAN’s conference and networking initiatives also proved to be vital in this year’s offerings, upholding its vision to amplify global and synergistic connections through speed meetings, pitching sessions, and panel discussions. The festival enabled participation from industry folks who might otherwise never find themselves in the same conversation. Partner activities included brunches hosted by Sounds Australia, programming by Korea Spotlight by the Korea Creative Content Agency (KOCCA), and initiatives involving France’s Center national de la musique (CNM).

 

At the core of its mission, the festival recognized the importance of building spaces for organic, in-person connections. A VIP lounge supported by The Orchard and the closing after-party gave artists and delegates opportunities to connect outside formal meetings.

 

Beyond the artist- and industry-centered programming, one of the festival’s foremost highlights is the partnership with KEXP, which marked the Seattle-based music platform’s first-ever presence in Asia. AXEAN became KEXP’s first Asian festival partner for its Live at KEXP program, with twelve performances by Southeast Asian artists filmed and recorded in two Bali locations: Locca Sea House and Puri Bhagawan.

 

“Both sit on the Jimbaran cliffs above the sea, and both are run by Jimbaran Hijau, who also run Jimbaran Hub — the grounds where the festival and conference are held,” Py explains in a press statement. “KEXP reaches an international audience that Southeast Asian artists rarely get in front of. This time, twelve of them are now in it.”

 

While the program structure remained consistent with previous editions, AXEAN Festival enhanced the overall experience for attendees with a Southeast Asian street food hawker center and an arts and crafts area to engage younger attendees and families. Thanks to festival partners Tunecore and Empire, AXEAN Festival mounted a seamless three-stage setup ideal for attendees looking for music across different backgrounds and disciplines.

 

Next year’s edition intends to build on these gains while gearing towards AXEAN’s bigger purpose: promoting Southeast Asian music and bolstering its presence within the wider Asian music ecosystem. By keeping its place on the regional calendar and collaborating with complementary events across Asia, including a songwriting camp post-festival, AXEAN promises to make music discovery and export a top priority, just like in previous years, but more purposeful and intentional than ever.

 

“Our long-term vision is to raise the Southeast Asian music ecosystem and strengthen its place within the wider Asian one,” Py says, summarizing the goal.

 

Comments

Popular posts from this blog

SM Active Hub marks First Anniversary with Nationwide Day of Movement

SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day. Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space. Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network. Kids take the lead at the Push Bike Competition at SM City Bicutan during the nationwide celebration of the SM Active Hub anniversary. On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. From sunrise to sunset, malls nationwide hosted runs, rallies, and free-play sessions, turning SM into the largest playground in the country for one synchronized day. Main celebrations took place at SM Mall...

SM Supermalls bags top honor at 2026 Asia-Pacific Stevie Awards

SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business. The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls. SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice President for China Marketing Vivian Chen (second from right) led the company’s delegation in Macao. “On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out e...

GRWM! Fashion & Lifestyle Fits to Start the Vibe Right in the Metro at SM Supermalls

Every day is a chance to embrace your most honest self. To let your personality shine through and create space for the person who matters the most, yourself! Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls! Elevated Fits to Start Your Day Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day. New Balance  Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear. Apple & Eve  Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve brings its fir...